Jeff Varick is founder and president of Brandmotion, LLC, developers of original equipment quality safety and convenience electronics for cars and trucks. The business is focused on the development and distribution of the highest quality authentic vehicle accessories through our nationwide network of wholesale distributors and installers. Brandmotion also works with vehicle manufacturers and suppliers on ways they can design vehicles to be more easily personalized by consumers.My primary expertise is commercializing new technology and bringing new ideas to market quickly. My core interest is product personalization products and strategies that allow vehicle owners to upgrade their vehicles to better meet their needs, and helping the companies who develop these products with personalization-friendly business models and commercialization strategies.
Specialties: Innovation Management, Commercializing Technology, Product Development Management, Market Positioning of New Products, Automotive Aftermarket, New Business Development, International New Market Development, Corporate Spin-Outs